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Date(s) - 09/05/2015
9:30 am - 5:00 pm



Many of us are working hard to, in the words of educator and philosopher Paulo Freire, “re-make” the world. We apply our creative energy in generating new ideas and projects which we believe will make a difference. Why then does it sometimes feel like nobody is listening? If our project is aimed at improving lives, what is stopping people from engaging with it?

While reaching beyond the usual suspects and bringing about lasting behavioral change is the Holy Grail of social change movements, this workshop offers crucial approaches on how to first reach that wider public. We draw on the Human Scale Development framework of the Chilean economist Manfred Max Neef, the art of storytelling, and theories of social change; in so doing we offer tools and methods to help tailor your projects to your audience, explore creative ways to get people involved, and discover who’s out there and interested in supporting you.