Thanks for your comment, Elizabeth. It is terribly confusing. I agree with you that these ads are moving. They move me deeply because they speak of the things I hold dear, but that is exactly why I feel the need to protect these things from the grubby claws of capitalism. And yes, the sincere feelings of the makers of these messages are equally appropriated. I don’t see it as a matter of tracing the blame up to the top, where we will find the fat cat laughing into his bourbon. It is more likely that most people genuinely believe that this is empowering, in the same way as ‘The Sexy Lie’. So many of my intelligent friends send me these ads with sincere intention, without questioning the very nature of them. The web is very sticky!

I also believe (to add another layer) that people involved in creating such campaigns may also be genuinely moved by the messages, and believe in them. So, although the driver is commercial, the messages may be game-changers…Yes, this is confusing which is why I welcome your blog post. So, yes, please, Inez: continue to draw your circle, against all odds.