Towards a New Story of Economics

Humans are storytelling beings. In fact one could argue that it is impossible to make sense of the world without story. Storytelling is how we piece together facts, beliefs, feelings and history to form something of a coherent whole connecting us to our individual and collective past, present and future. The stories that help make meaning of our lives inform how we shape and re-shape our environment. This re-created world, through its felt presence in structures and systems as well as its cultural expressions, in turn tells us its story.

We live in a time of powerful globalised narratives. We no longer (or rarely) sit and listen to tales that were born of places we know intimately and told by people deeply connected to these places. Ours is a world saturated with information from every corner of the planet, voiced by ‘storytellers’ on television, radio, the internet, mobile phones, newspapers, billboards, books and magazines.  It would appear that we now have access to a multitude of perspectives and, with that, more understanding of the different options open to human beings to live fulfilling lives. In reality however, the majority of us have to conform to a narrow set of rules not of our own making: the rules of economics.

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